01
Clarity
Make the message immediate. Remove anything that gets in the way.
Identity manual / V1.0
Contents ↗TACGFX® / The brand, defined.
Brand
Guidelines
Built with purpose. Recognized everywhere.
A clear framework for a distinct identity. Explore the ideas, details, and assets that make TACGFX unmistakable.
Explore the guidelines ↓The essentials
Six chapters. One identity.
(01) / Built for recognition.
Built for recognition.
TACGFX brings clarity and character to web and branding for gun ranges and tactical brands.
Purpose in every detail.
Consistency in every expression.
02
Precision
Give every element a role. Keep alignment, proportion, and spacing intentional.
03
Character
Lead with confident typography, graphic contrast, and a recognizable signature.
(02) / The signature.
The signature.
Use the approved wordmark and symbol consistently. Give the identity room to breathe.
Primary wordmark / Light
Use on dark backgrounds.
Brand symbol
For compact applications.
Give it space. Keep a clear area around the logo at least as tall as the letter T. Preserve the original proportions.
Keep it consistent. Avoid stretching, rotating, adding effects, or placing the mark on a low-contrast background.
(03) / Contrast with intent.
Contrast with intent.
A focused working palette: dark foundations, a warm neutral, and a distinctive signal color. Select a swatch to copy its HEX value.
Keep body text on Carbon or Chalk for strong contrast. Reserve Signal for emphasis, large display type, and graphic surfaces.
(04) / A distinct voice.
A distinct voice.
Expressive headlines. Clear supporting text. Two typefaces with a deliberate balance of impact and legibility.
Display / Barlow Condensed
Semibold italic — 600
STAND APART.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 / & @ ! ?
Body / Inter
Regular 400
Medium 500
Semibold 600
Good design speaks clearly.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Use sentence case for everyday communication. Keep paragraphs short, line lengths comfortable, and spacing generous.
(05) / Recognizable by design.
Recognizable by design.
Use graphic rhythm, deliberate crops, and bold contrast to create a consistent visual language.
01 / Graphic rhythm
02 / Texture & detail
03 / Energy & contrast
Choose imagery with a clear focal point and intentional negative space. Keep treatments consistent and avoid busy compositions that compete with the identity.
(06) / Ready to use.
Ready to use.
The essentials for a consistent expression. Download the current source assets and keep this guide close.
Typography and palette shown here form an editable starting system. Keep approved brand decisions and source files updated in this guide.